13. How To Turn A Global Pandemic Into A Massive Business Success - With Kat Williams

In this episode I speak to the inspirational Kat Williams who set up Zest Fit Virtual, an online fitness studio delivering awesome workouts directly to peoples homes.

10 years ago, Kat set up her own fitness business to spend more time with her kids after deciding the corporate world didn't fit into her life as a new mum, 10 years on, Kat says it's the best thing she's ever done.

Despite having to completely rethink her business model after COVID hit in 2020. It meant she had to completely close the doors on her fitness studio and re-imagine how her business would work.

What transpired was Zest Fitness, a business that is now way more successful than her original business model.

In this episode, Kat talks to me about: 

• How to turn massive set backs into new opportunities. 
• How she continues to look ahead and evolve her business and how you can too.
• What to do when you constantly worry about other people and their opinions and how you can stop this sabotaging behaviour. 
• How to differentiate yourself in a crowed market, so you can stand out, be unique and be wildly successful, despite the competition. 

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Find out more about Kat:

Discover Zest Fitness HERE
Start your free 30 day fitness trial HERE a perfect online workout for busy mums.

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Drop me an email at helenwalker@york-walker.com and find out how I can help you remove those mindset gremlins and build the confidence you need to create a life and a business you love.